Listen to my recent interview with Adam Markel on The Conscience PIVOT podcast as we discuss some of my personal and professional pivots and how to #powertheGOOD by finding and leveraging your purpose to make a difference.
"Consumers are making their purchasing decisions based on social impact. With Millennials, 85% of their decision process is built around the social good efforts. We make purchasing decisions based on the giving back nature of the businesses. Also, employees are choosing where to go and work based on purpose. They don’t want to just basically punch a clock. They want to serve with a company that allows them to go out and serve in the community. When you look at attracting, retaining, developing the right talent, when you look at the consumer and driving the purchasing decision, the social impact culture is a huge piece of it."
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